MS in Digital Marketing & Communication Strategy Capstone (COM 5300)

COM 5300 is the capstone for all master of science students. They take it after they mus've finsihed all graduate courses in digital marketing and communication strategy.

Through this course, students will be able to conceptualize, design, and produce/deliver a product or service that effectively demonstrates effective digital marketing and communication strategy. The product or service could be in the field of digital marketing analytics, content marketing, or digital advertising and social media marketing. The course requires personalized mentorship every step of the way.

Brand Storytelling Through Content (COM 512)

COM 512 is an ideal course for students who want to master the art of brand storytelling and gain a comprehensive understanding of how to effectively communicate a company's brand in today's digital environment. It provides students with the necessary skills and knowledge to create engaging content using a combination of visuals, audio, podcasts, graphic design, and text.

Through this course, students will be able to construct compelling stories that represent their organization’s values, strategies, and objectives while ensuring they remain authentic and aligned with their target audiences. By the end of the course, students will acquire a sound foundation in conceptualizing, creating, producing, distributing, and measuring the impact of high-quality content that accurately conveys their organization's message. With COM 512 you will learn how to expertly tell your organization's story in any digital format!

Media Theory (COM 455)

Understanding the theories explaining the role of media for us as individuals and shaping the development of media industries, helps us make wise decisions in our use of media. This course acquaints students with the theorists, theories, and research that help us understand the role of the media in mass communication and media studies.

It highlights pivotal research in mass media, digital media, social media, and other forms of emerging media such as machine learning and AI technologies. It looks at these in relation to media effects, the human mind, social interactions, culture, economy, politics, and media representations and mediatization (John Carroll University Bulletin).

At the end of COM 455, students will deepen their understanding of theory in media research so they can make better use of media and play a bigger role in the development of new media industries. It is a research and writing course for seniors and is required for communication majors in digital media.

Introduction to Digital Media (COM 255)

COM 255 examines the basic technological, technical, social, and cultural features of digital media. It introduces students to the fundamentals of digital media literacy and production. It includes narrative theories to explore how and why people tell stories and the types of digital stories, focusing on audio and visual content design, evaluation, development, creation, and delivery.

This introductory level course is designed to equip students for more advanced learning in digital media productions and engagements. Hence, students will be able to produce basic digital stories using audio and video, appropriate for different media platforms.

Communication, Technology and Society (COM 140)

Are you a student looking for an educational program that is fascinating, engaging, and fulfilling? Look no further than COM 140: Communication, Technology, and Society. This course meets the John Carroll University core requirement for humanities and is required for Communication majors!

It provides students with an immersive learning experience as they critically examine the evolution of media and communication technologies, and their role in society. Begin your journey by immersing yourself in the critical examination of the eight media industries of books, newspapers, magazines, sound, radio, films (moving images), television, and the Internet. As you gain insight into each industry through lectures, discussions, reflective activities, readings and assignments you will improve your knowledge base as well as deepen your understanding of these crucial topics.

We will then further this knowledge through exploring current trends in communication technology. From social media to telepresence to digital journalism - this course equips students with essential skills to better understand how communication technology shapes society around us. Gain insight into issues such as media ethics, media law; news broadcasting; mass advertisement; marketing; media effects; changes associated with the digital divide; plus global media culture where conversations go beyond stereotyping issues regardless of gender or race.

COM 140 is a revolutionary course that offers learners from every field profound knowledge about communication technology and its implications in society today. Also, it previews developments likely to shape our future outcomes in many ways. Sign up now for your place in an extraordinary academic journey!

Speech Communication (COM 125)

This course serves as the Oral Foundation competency course for John Carroll University. It features the principles of oral communication, applying communication theory to the preparation and delivery of speeches in informative, argumentative, and persuasive settings with appropriate technology. It employs audience analysis and adaptation to foster development of communication competence, critical analysis, and aesthetic appreciation, all within an ethical framework.

Students' Testimonials

"Definitely sparked my interest to learn about the basics of different media. I'd say Fr. Emelu actually made me want to do the work, as I would honestly question my motivation if I were to have most other teachers for a course like this. I feel like he is extremely organized in his work and will typically have a good grip on how to communicate the crucial points to his students. The instructor's down-to-earth personality makes him very approachable and creates an extra layer of comfort in my grade and path in the class." (Anonymous Student Evaluation, John Carroll University, Fall 2022)

"Passion for the topic and care for the class. He puts a lot into it so that we as the students can get a lot out of it. I think that the diversity of ways that we learn the material is also a strength. We did everything from powerpoint lectures, to group projects, to readings, etc. He did a really nice job of mixing up how the material is presented." (Anonymous Student Evaluation, John Carroll University, Fall 2022)

" My instructor was very knowledgeable about this class with real world experience." (Anonymous Student Evaluation, John Carroll University, Fall 2022)

" I like how we had alot of activities and guest speakers." (Anonymous Student Evaluation, John Carroll University, Fall 2022)

"His effort and personality made this course very enjoyable." (Anonymous Student Evaluation, John Carroll University, Spring 2022)

"I thought the energy that Fr. Emelu brought every day to the classroom was unmatched and it was a joy to be in his class. The assignments were clear and easy to understand as well." (Anonymous Student Evaluation, John Carroll University, Spring 2022)

"The main Strength is the instructor, hands down the best class..., instructor is amazing. Very spiritual and down to earth while also being a very very amazing speaker and person overall!!" (Anonymous Student Evaluation, John Carroll University, Fall 2021)

"The instructor is very engaged and really is passionate about the material. Does a great job in getting students to participate and critically think about different concepts and subjects." (Anonymous Student Evaluation, John Carroll University, Fall 2021)

"This class became like a family to me and I get so excited to come to class. Each assignment or project outside our meetings truly helped further what we went over in class and helped teach a lot.” (Anonymous John Carroll University Student Evaluation, Fall 2020)

"The instructor was the best regarding communication of all my instructors during remote learning.” (Anonymous John Carroll University Student Evaluation, Spring 2020)

"Lectures were some of the most engaging i have had at JCU.” (Anonymous John Carroll University Student Evaluation, Fall 2019)

"My instructor was the ONLY instructor I've ever had who not only corrected what you have done poorly, but appreciated what you did well. This had helped me greatly.” (Anonymous John Carroll University Student Evaluation, Fall 2019)

"I felt the strengths of the course was the instructors will to teach what he loved. He seem to inspire others and his attitude towards the class was infectious.” (Anonymous John Carroll University Student Evaluation, Fall 2019)

Introduction to Entrepreneurship

Dr. Emelu taught this Introduction to Entrepreneurship course offered by Jesuit Worldwide Learning in collaboration with Georgetown University in 2018. It was designed to provide students with an overview and understanding of the fundamentals of starting, running, and growing a successful business. Participants learned the key elements of formulating a sound business plan, raising capital, managing resources, setting goals and objectives, identifying customer needs and developing a competitive advantage. Through lectures, case studies, group exercises, and discussions with experienced entrepreneurs, participants developed the skills necessary to successfully launch their own venture. They also gained an appreciation for the importance of assessing risks associated with entrepreneurship and for determining viable strategies for reducing those risks.

Leadership & Managerial Skills for Nonprofit Administration (MN 535)

This course explored various leadership and managerial styles to effectively lead and manage non-profits. Dr. Emelu developed and taught the course in 2017 and 2018 as an adjunct professor at the Boler College of Business, John Carroll University. Participants learned how to foster collaboration and use servant, spirit, and change leadership models to maximize the impact of their organizations. Additionally, they developed a better understanding of the principles behind each leadership style so that they can draw on them as needed to effectively lead a non-profit organization. Through this course, participants gained insight into how to exercise strong leadership in order to achieve optimum results for their non-profit initiatives.

The Spirituality of the Diaconate Order

The Spirituality of the Diaconate Order provides a refreshing understanding of the Catholic Diaconate journey. It focuses on theological, pastoral, spiritual, and practical elements woven into the life of a deacon and develops an understanding of how to live out the role with reverence for God and service to others. The outcome of the course is to inspire deacons who are committed to deepening their spirituality through prayerful reflection and action. Participants were equipped to recognize and articulate their own vocation and spiritual journey while still being able to support their ministries with a spirit of joy, justice, truth, faith, hope, and love.